How to grow your personal lifestyle brand with Preston Konrad

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Welcome back to the CreatiVisibility Podcast! I'm your host, Bret Shuford, and today we have a special guest, Preston Konrad. In this episode, we dive deep into Preston's journey from being a theater kid to becoming a successful entrepreneur and influencer. We'll explore how he navigated imposter syndrome, found balance in his multiple passions, and the importance of staying authentic in the digital world.

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Finding His Path in Fashion and Television

Preston's journey into the world of fashion and television is a testament to his determination and ability to seize opportunities. He initially pursued a career in theater and even auditioned for television gigs. However, the fashion world came calling when he was recruited by Ralph Lauren. This unexpected twist led him to a successful career in the fashion industry, where he worked for prominent brands like Ralph Lauren and American Eagle Outfitters.

Embracing Multiple Passions

Preston's story underscores the importance of embracing multiple passions and finding synergy between them. He never viewed his theater background and fashion career as mutually exclusive. Instead, he found creative ways to blend his love for performance with his expertise in fashion, ultimately leading to opportunities as a television host.

Navigating Imposter Syndrome 

Even as a successful entrepreneur and influencer, Preston candidly admits to experiencing imposter syndrome. Opening his own store during the COVID-19 pandemic was a pivotal moment, and seeing his name on the storefront triggered feelings of doubt. However, he persevered, focusing on his end goal and his desire to create a brand that enhances people's homes and lives.

Preston's journey serves as a reminder that imposter syndrome is a common challenge, especially for those pursuing their dreams. Nevertheless, it's possible to overcome these feelings by prioritizing your vision and shutting out external negativity.

Being a Positive Influence within the LGBTQ+ Community

Throughout his career, Preston has been a vocal advocate for the LGBTQ+ community. He believes that normalizing conversations about sexuality and identity is essential for fostering acceptance and understanding. His openness about his own experiences has resonated with followers who may be struggling with similar issues, demonstrating the power of using one's platform for positive change.

As influencers, entrepreneurs, or public figures, we have a responsibility to be role models and create spaces where people from all backgrounds can feel heard and appreciated. Preston's commitment to this cause is a shining example of how individuals can use their influence for social good.

 Preston Konrad's journey is a testament to the power of authenticity, perseverance, and embracing multiple passions. His ability to seamlessly integrate his theater background, fashion expertise, and entrepreneurial spirit serves as an inspiration for those navigating their own career paths. Additionally, his dedication to being a positive influence within the LGBTQ+ community highlights the importance of using one's platform to drive social change.

In a world filled with curated images and personas, Preston Konrad stands out as a genuine and multifaceted talent who continues to inspire others through his journey of self-discovery and entrepreneurship.