Finding Success as a Multipassionate Creator with Aaron Goldenberg

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In a recent episode of the CreatiVisibility Podcast, I sat down with Atlanta based actor and content creator Aaron Goldenberg to discuss his journey in the entertainment industry, the challenges of balancing acting and content creation, and the perceptions surrounding artists who venture into social media platforms. This insightful conversation sheds light on the evolving landscape of the entertainment industry and offers a glimpse into the experiences of actors who are exploring new avenues for creative expression.

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Discovering TikTok and Embracing Content Creation:

Aaron reflects on his initial foray into TikTok, where he initially believed it was primarily a platform for dances and lip-syncing. However, as he delved deeper into the platform, he realized its potential for comedy and storytelling. Aaron's first viral video on TikTok opened up new possibilities and led him to explore other platforms like Instagram and YouTube. Despite the initial surge of success, he candidly shares the challenges of maintaining consistent engagement and the ever-changing dynamics of social media algorithms.

The Perception Challenge:

One of the main hurdles Aaron faces as an actor engaged in content creation is the perception that his online presence overshadows his legitimacy as an actor. He discusses how this misconception arises, particularly when people don't recognize him from traditional TV or film roles. However, Aaron's auditions for major projects like Spider-Man 3 and popular series like Stranger Things are a testament to his dedication to acting. He highlights the importance of looking up to content creators who successfully bridge the gap between acting and social media, proving that being a content creator doesn't diminish an actor's credibility.

The Influence of Social Media in Casting:

Aaron also shares his experiences with casting directors and their varying perspectives on social media presence. While some casting directors appreciate the exposure and potential marketing benefits that come with a significant following, others may hold reservations about an actor's ability to portray realistic and grounded characters. However, Aaron emphasizes that auditions are an opportunity to showcase diverse acting skills and that social media presence should not define an actor's range or capabilities.

Embracing Consistency and Future Opportunities:

Throughout the conversation, Aaron emphasizes the importance of consistency and persistence in both acting and content creation. He draws inspiration from fellow creators who have successfully leveraged their online presence to land significant acting opportunities. Aaron's focus on developing his acting skills and securing notable projects serves as a reminder that online success can be a stepping stone to further professional achievements.

The Importance of Visibility:

Being visible as an openly LGBTQ+ individual is an essential aspect of creating an inclusive and accepting community. For many, coming out can be a daunting process, often accompanied by feelings of guilt and shame due to societal pressures and ingrained beliefs. However, being visible and embracing one's true self can have a profound impact on the lives of others, particularly young people who are struggling with their own identities. The power of representation cannot be overstated, as it provides hope, validation, and a sense of belonging to those who may feel marginalized or isolated.

Navigating the Audience Spectrum:

In the vast landscape of content creation, LGBTQ+ creators often encounter a diverse audience spectrum. On one end, there are individuals who eagerly consume content with a thirst for more personal aspects of the creator's life. On the other end, there are viewers seeking family-friendly, ally-oriented content. It becomes a challenge for creators to find their place within this spectrum and determine where they want to position themselves.

The Dichotomy of Hashtags and Discoverability:

Hashtags play a significant role in content discovery on platforms like TikTok. However, when it comes to LGBTQ+ creators, using hashtags like "#gay" or "#queer" can lead to uncertain outcomes. While these hashtags aim to connect with the LGBTQ+ community and provide visibility, they can also expose creators to different audiences, including those who may be intolerant or hateful. It becomes a delicate balancing act for creators to attract their target audience while minimizing exposure to negativity.

The Challenges of Content Moderation:

Content moderation algorithms on social media platforms can be unpredictable and inconsistent, especially for LGBTQ+ creators. Some creators find themselves facing unnecessary bans or removals due to unclear guidelines or biased enforcement. This not only hampers their growth but also impacts their creativity and motivation. It is crucial for platforms to address these issues and create a supportive environment that nurtures diverse content creators.

Embracing Alternative Platforms:

Given the challenges faced on mainstream platforms, some LGBTQ+ creators have turned to alternative platforms such as OnlyFans, where they can have more control over their content and monetization. OnlyFans, often associated with adult content, is being redefined as a platform that supports a variety of creators, including comedians and entertainers. This shift allows creators like the one in focus to explore new opportunities while challenging the stereotypes associated with the platform.

The Power of Allyship:

Throughout the journey, having supportive allies plays a vital role in the success and well-being of LGBTQ+ creators. Whether it's friends, family, or fellow creators, allyship provides a sense of belonging, encouragement, and resilience. In the case mentioned, the friendship between the creator and their straight friend Drew showcases the power of a platonic relationship built on trust, support, and creativity.

Being openly LGBTQ+ in the content creation space comes with its own set of challenges, but the rewards of visibility and impact on the community are invaluable. LGBTQ+ creators continue to break barriers, challenge norms, and inspire others to embrace their authentic selves. As platforms evolve, it is crucial for them to foster environments that protect and empower all creators. The stories and experiences of creators like Aaron Goldenberg highlight the importance of representation, navigating audience expectations, and the need for continued support and allyship within the industry.

Listen to the full episode here!

Finding Success as a Multipassionate Creator with Aaron Goldenberg